Designer Crib Sheet
l Beyond the Labels
he three streets leading into the Piazza del Popolo — Via del Corso, Via del Babuino, Via Ripetta — and all the little cross streets in between — Via Condotti, Via Frattina, Via Borgognona — form a section of Rome called the Trident. It's the luxury center of the city, and one of the most exclusive and expensive shopping areas in the world. All the top names you can think of have stores here.
Each of the streets has its own character. Via del Corso, always crowded with tourists and teenagers, is lined with chain stores and cheap boutiques until you get close to Piazza del Popolo, where the prices and quality shift upwards. Via del Babuino, which leads directly out of the Piazzza di Spagna, is the classiest of the three, full of designer labels and exclusive shops. Via Ripetta, the quietest street, is notable for a few ethnic shops, restaurants and wine bars. The side streets, Via Condotti and Via Bocca di Leone are a window shoppers heaven, the pages of Vogue magazine come to life in the displays. Via Frattina is friendly and accessible, with some lower-priced shops, a Swatch store, and a few shops selling fun gift items.
DESIGNER CRIB SHEET
Versace Flagship Store
Following stores in Shanghai and Paris designed by English architect Jamie Fobert, who worked with Donatalla Versace on a new concept featuring intricate mosaic marble floors and brass fittings, this new location replaces the former Versace shop on Via Bocca del Leone. Some 240 square meters of opulence, showcasing everything Versace, from gowns to sunglasses.
Piazza di Spagna 12
tel 06 678 0521
Louis Vuitton Etoile
On the site of an early movie theater, founded at the dawn of cinema, and in recent years used to house exhibitions and sales of various kinds, the house of LV has recently opened an impressive concept store, with an interior designed by architect Peter Marino, in homage to the building's origins, a small 3D screening room with a program of short films that changes monthly.
Piazza San Lorenzo in Lucina 41 (Via del Corso near Via Frattina)
tel 06 688 09520
The newly-opened superstore, with separate entrances for men and women's lines, all the accessories, cosmetics, and a private space for bespoke orders. Via dei Condotti, 77 tel 06 699 1460
More affordable, younger, but with unmistakable Armani styling. Via del Babuino 140
The least expensive, most casual of the Armani lines. Just across the street from Emporio Armani. Via del Babuino 70/a
A Rome institution for many years. Elegant, conservative tailoring for men and women. Via dei Condotti, 61
Four floors of contemporary elegance for the man who wants to look both rich and chic. The Frankfurt-based fashion house is better known for its menswear, but also has lines for women. The label includes a Hugo line for young men and women, a Baldessarini line for the older-but-still-very-hip guy, as well as Boss black for the business man or woman Boss Orange and Boss Green casual and activewear. Almost any accessory imaginable is availabe with the Boss signature, from sunglasses to underwear.
Via Frattina, 146-7 tel 06 678 6173
The familiar woven leather goods as well as a newer, more contemporary line of leather accessories, handbags, and shoes. Currently designed by German-born Tomas Maier, who recently added a small collection of clothing to the line. Piazza San Lorenzo in Lucina, 9
"The Queen of Cashmere," creates a signature line of elegant casual clothing, as well as sunglasses, scarves, handbags and other accesories. Take home a bottle of her "Roma" perfume. Via Borgonona, 43 tel 06 679 1205
The internationally famed Roman tailor. Classic, impeccably tailored suits for men and women. Worn by top executives, politicians. Via Barberini, 79
The ultimate in high-end Italian watch and jewelry design. Also sunglasses, scarves, small leather goods.
Via dei Condotti, 10 tel 06 679 3876
The English outfitting company, founded in 1856 by a young Thomas Burberry, has in recent years transformed itself from purveyor of classic trenchcoats to a fashion house a la moda, with collections for men and women, accessories and fragrances. Italian-American Roberto Menichetti began the transformation in the '90s, which is continued today by Englishmen Cristopher Bailey, Burberry's current artistic director. The Burberry Prosum (Latin for "forward") label, is the firms's cutting-edge division.
Via dei Condotti, 61 tel. 06. 675 0101
Roberto Cavalli's splashy prints, and embellished jeans have been "of the moment" for years. Sexy, colorful, coveted by music celebrities. Via Borgognona, 7/a tel 06 693 80130
A somewhat more affordable line: Piazza di Spagna, 82/83 tel 06 679 2294
The Roman headquarters for the house of Chanel, and the designs of Karl Lagerfeld. Via del Babuino, 98/101 tel 06 678 4045
The outpost of the house of Dior, now designed by fashion renegade John Galliano. Piazza dei Spagna, 73/74 tel 06 699 24489
Founded in 1986 by Ennio Capasa, the line features ultra-modern fashion forward looks for men and women.
Via del Babuino, 106 tel 692 00686
Dolce e Gabbana
Designer fashions from the Sicilian duo who helped make sexy clothes chic. Via Borgognona 7/D.
D & G
, the more affordable line: Piazza di Spagna 82-3 tel 06 679 2294
"Gimmo" Etro's textile house, founded in 1968, produces spectacular paisley shawls, silks and cashmeres for men and women. Scarves, purses, separates, home furnishings. The company is now run by son Kean Etro, who heads up menswear, while daughter Veronica handles the womenswear.
Via del Babuino, 102 tel 06 678 8257
The company made famous by the Fendi sisters, now owned by the Louis Vuitton group, recently opened a new flagship store in Rome. Karl Lagerfeld continues to design the fur and women's wear lines in their new superstore. Largo Goldoni
The ready-to-wear line of the legendary maestro of precision cutting. Via Borgognona, 6 tel 06 679 7445
GF Ferré Jeans
The younger, less expensive label of the house of Ferré. Piazza di Spagna, 70 tel. 06 679 1451
The Rome store carries both the signature line and the lower-priced and younger Philosophy label. Beautifully detailed, feminine clothing, shoes bags and belts. Via dei Condotti, 34 tel 06 699 1160
In addition to the famous shoes and bags, shop for clothing and scarves with wonderful prints.
Via dei Condotti, 73 tel 06 679 5180
Home of the status label for sheets and towels, now also producing table linens, luxury pajamas and robes.
Piazza di Spagna, 11 tel 06 679 0673, also at Via del Corso, 381 and Via Nazionale, 84
The famous Florentine bags, shoes, clothing and accessories became a must-have for celebrities and climbers when the house designer was Texan Tom Ford. Since Ford left the company, the design reigns have been handed over to three designers who trained under him. Via dei Condotti, 8 tel 06 679 1882
The legendary silk scarves and ties, handbags and a selection of very exclusive clothing. Founded by a Parisian saddlemaker in 1880, now designed by Madonna-favorite Jean-Paul Gaultier. Via dei Condotti, 67 tel 06 679 1882
The iconic shoe designer, known for his Sex and the City-style stillettos, and more recently, his 70s-style handbags. Via dei Condotti 68/A tel 06 699 22667
The Rome shop carries a selection of the more than 50 lines produced by the Milanese house founded in 1957 by Mariuccia Mandelli, who still runs the company with her husband Aldo Pinto: menswear, children's wear, knitwear, eyewear, handbags, ties, fragrance, home furnishings. Piazza di Spagna, 87 tel 06 679 3772
Finally woven cashmere shawls, scarves and accessories. Heirloom quality with prices to match. Via Borgogna, 31 tel 06 699 24906
Luxurious lingerie for trousseaus, love affairs and women who want to treat themselves very well. Via dei Condotti, 78 tel 06 699 41934
Classic styles, fine quality, a favorite of chic women for both business and casual wear. Via dei Condotti, 17-19 tel 06 6992 2104
Signature weaves, patterns and knits in unique color schemes from the house of Tai and Rosita Missoni, now under the design influence of the next generation's Angela Missoni. Piazza di Spagna, 78 tel 06 679 2555
In the years since the death of Franco Moschino in 1994, the label has continued his tradition of humourous, young and chic styling. Two locations in the Spanish Steps area sell the Moschini ready-to-wear line, the Moschino Cheap and Chic line, Moschino jeans and accessories. Via Borgognona, 32/a tel 06 678 0491 and at Via Belsiana 53/57
tel 06 692 00415
Miuccia Prada, who took over her family's leather goods business in 1978, has transformed the name into a synonym for cutting-edge fashion. Clothes, accessories, the ubiquitous Prada handbags. Via dei Condotti, 91-93
tel 06 679 0897
The atelier of the esteemed proponents of Italian haute couture, the Fontana sisters, who opened their doors in Rome in 1937 and continue to design beautifully detailed clothing. Via San Sebastianello, 5-6 tel 06 679 8652
Yves Saint Laurent
Currently designed by Stefano Pilati, who took over after Tom Ford's departure. Formerly a designer for Giorgio Armani and Prada's Miu Miu line, Pilati has taken YSL back to it's roots, reflecting the master's signature looks. Ready-to-wear: Via Bocca di Leone, 35 tel 06 679 5577
Accessories for men and women: Piazza di Spagna, 77 tel 06 679 7750
Founded in 1911 by glove maker Dante Trussardi, the leather goods company with the signature greyhound logo, has grown into an international empire. Currently under the direction of granddaugther Beatrice Trussardi, the label now encompasses everything from ready-to-wear, handbags and luggage, jeans and eyewear to car interiors.
Via dei Condotti, 73 tel 06 679 1565
Since Emanuel Ungaro's retirement, the house has gone through several changes. The current designer, Vincent Darme, formerly of Moschino, is designing a new Ungaro Fuschia line for the young and fashion forward and continues the Ungaro tradition of gorgeous prints, lush colors and feminine lines. Via Borgognona, 4/b tel 06 699 23345
The king of Roman fashion, Valentino Garavani, who has dressed celebrities from Elizabeth Taylor to Julia Roberts, has boutiques three boutiques in the area, as well as his corporate headquarters which adjoin the Spanish Steps.
Miss V Bouqtique, Via Mario dé Fiori, 16.
Boutique Uomo Donna, Via dei Condotti, 13
Valentino Donna Via del Babuino, 60
Everything for the wealthy, well-dressed male — beautifully-cut suits, cufflinks, neckties.
Via Borgognona, 7/e tel 06 678 9143 Back to the top
BEYOND THE LABELS
New! Area Contesa
A multi-function space, where you'll find areas selling vintage clothes, designer fashions and accessories by Ralph Lauren, Dolce and Gabbana, Etro, Givenchy and others, and accessories, creations by local artisans, an art gallery, and exotic decor items, all in large two-story space with an interior garden.
Via Margutto 90 open non-stop 10:30 am - 8 pm
Can’t get enough artsy clothing? Try Abitart! This boutique mixes whimsy with color to create one-of-a-kind clothing. Don't miss the equally eccentric bags and shows. For the young and daring.
Via della Croce, 46/47 www.abitartworld.com
Adriana is shoe heaven
! The store sets the tone as you walk down a long hallway featuring beautiful heels of course! By the time you reach the back, you are ready to buy! You can find anything from classic to modern as well as a significant men’s section.
Via del Babuino, 59 tel 06.3227486 www.adrianacampanile.com
Atelier Soledad Twombly
Soledad Twombly told us her designs are influenced by the green hills of Argentina where she grew up, and we can assume another influence must be the work of her artist husband. In her atelier, a fourth-floor walk-up near the Spanish Steps with a spectacular view of the city, she showcases one-of-a-kind garments made with rare fabrics
in surprising combinations. A perfectly fitted jacket made of antique Indian fabric might have a contrasting collar, cuffs and appliqué trim. Her linings are often as beautiful as her outer fabrics, and many of her garments are reversible. Each is expertly tailored, finished by hand and elegantly timeless.
Via Gregoriana, 34 tel. 06.699 24512 By appointment only.
Il Baco Da Seta
This unique boutique features classic clothing with a modern twist
. The store's white interior decorated with a muted color palate, makes the clothing really pop!
Via Vittoria, 75 tel 06.936790
The Spanish company that figured out how to make comfortable shoes
fashionable. Fun designs, embroideries and embellshments, boots, sandals. For men and women.
Piazza di Spagna, 72 tel 06 699 25678
In the late 1930s, shoemaker Alberto Dal Cò began making hand-crafted footwear and handbags
to compliment the designs of his famous nieces, couturiers the Sorelle Fontana, who sold custom fashions to an exclusive clientele from their Via Veneto atelier. When the Princess Maria Pia di Savoia purchased a few of his things for her trousseau, Dal Cò’s reputation was made. Soon he began making shoes for his niece's celebrity clients: Ava Gardener, Audrey Hepburn, Gina Lollabrigida. Legendary Vogue Diana Vreeland editor bought her trademark ballet flats from Dal Cò. He created a shoe with a stiletto heel called the “Paparazzo,“ which his famous clients used as both footwear and a weapon to defend themselves against persistent photographers. Today, the tradition is carried on by Dal Cò’s daughter Nives and his granddaughter Silvia, who run their exclusive boutique near the Piazza del Popolo.
Via Vittoria, 65 tel. 06.678 6536
The coveted high-fashion Italian jeans
, skirts, tops, jackets and all the accessories to complete the outfit.
Via del Corso, 186 tel 06 678 3933
Via del Babuino, 94
Via Cola di Rienzo 245 (Prati)
Milan-based Lebanese designer Mona Mohama stocks her boutique with exquisite special occasion items
— appliquéd and hand-embroidered silk shantung coats and jackets, full-length skirts in abstract patchwork patterns, unique jewelry, handbags, scarves and sweaters. One-stop shopping for bohemian chic.
Via Vittoria, 67 tel 06 678 2881
Galleria Alberto Sordi
The restored art deco gem, which opened just in time for Christmas 2004, is central Rome’s only shopping mall, with two dozen or so interesting shops
, including an outpost of the Spanish Zara chain of well-priced trendy clothing, CK Calvin Klein, Richard Ginori and Sony Gallery. The Feltrinelli bookstore also functions as a cultural center with regular concerts, readings and lectures. The magnificent old halls, which once were the scene of impromptu political gatherings spilling over from the house of deputies across the street, are now the site of comfortable cafés where shoppers can enjoy a coffee, drink or light meal under the soaring stained glass ceiling.
Via del Corso at Piazza Colonna Open daily 10 am- 10 pm
The place to find sophisticated jeans, t-shirts, sweaters and hoodies
, plus a range of accessories for young men and women. An Italian label, with stores throughout the country.
Via del Corso 60 tel 06 326 50931
Nestled down a tiny little street that’s just as charming as the store itself, this cute boutique features dresses and shirts in a variety of earth tones
. Each piece has its own personality and could stand alone, but if you want to spice it up, the store also features a variety of interesting and unusual accessories.
Via Belsiana, 96 tel 06.6795031
The French label most widely known for its foldable handbags has opened a flagship store in Rome.
Piazza di Spagna 82
tel 06 4547 9030
Open 10 am - 7 pm; Sunday, 11 am - 7 pm
With stores throughout Italy, Rebecchi provides a sleek urban look
for both men and women, clothing that is hip and very contemporary, but also very wearable.
Piazza di Spagna 65 Open Friday-Sunday, 10:30 am - 7:30 pm. tel 06 678 6605
Maria Milagos del Drago has put together a collection of fashion without restraint:shirts, skirts. pants, matching ensembles, tops, handbags from Naples. Stylish Roman women with a sense of casual chic
Piazza della Torretta, 24/25 tel 06 683 3582
In Rome, there are as many shoe shops as churches and they, too, have a history. Many orignally founded by artisan families, have evolved over the years into fashion phenomena. Mada, a favorite among chic and fashionable Italian women is discreetly pegged between a fish market and men’s clothing store in the hub of Rome’s shopping district. For forty years they have been producing their own brand of hand-crafted, elegantly designed footwear
. Shopping there is like going into a “for member’s only” women’s club. Mada’s own label, Stephen Shoes of Venezia, the French line of Henry Begegnelin shoes, handbags and accessories are among the exclusive selections.
Via della Croce (intersecting at the via del Corso)
Pinco Pallino's fashionable address next to Tiffany’s in Via del Babuino is notches away from the sneaker and jean culture of the young and restless. Designers and owners, Imelda and Stefano Cavalleri, export their unique line of children’s fashion
worldwide, with stores in Asia, the Middle East and Europe. Their whimsical designs, a mix of tyrolean day wear with classic and contemporary cuts, cater to the young globe trotter with a princely wallet.
Via del Babuino, 115
Off the Wall
An old and well-used surfboard at the entrance sets the tone for the tiny surf and sportswear
store, which is at the top of the list for many young Roman shoppers. A wide variety of clothing is piled and stacked against the walls, from snowboarding jackets and accessories to streetwear with international labels. It’s one of the few places in town where you can find swimwear off-season. They also carry their own line of Off the Wall sportswear, which sells for less than the better known labels.
Via Gesù e Maria, 25/a tel 06 320 3932
New York designer Helena Stuart has added two Rome locations to her international lingerie
empire. Pioneering the concept of underwear as outerwear, Stuart makes luxurious, feminine, camisoles, slips and nightgowns you’ll want to show off to the world. Via Vittoria, 7676/a tel. 06.679 3446 Piazza della Chiesa Nuova, 21 tel. 06.686 4647
Save the Queen
With stores located in fashion hotspots like Rome, Florence and Paris, you know you are getting trend-setting style. Save the Queen brings you crazy boho clothing
that is eccentric and fun! Each piece has just the right mixture of texture and flair to spice up your wardrobe. Even if you are just window shopping this store is a great one! The interior and window displays are just as much works of art as the clothes themselves!
Via del Babuino, 49 tel 06.36003039 www.savethequeen.com
An exciting, continuously updated selection fo the best of the fashion forward designers
including labels like Marithé et François Girbaud.
These are terrific shops for discovering what's happening in Rome fashion at the moment.
Via Due Macelli, 103 (women) Via Due Macelli, 32 (men)
Also in Trastevere at Via San Francesco a Ripa, 1
Viviana at La Pie Voleuse
This talented jeweler makes amusing earrings using a variety of icons: the Coliseum, a Venetian Gondolier, the dog of your heart. And they don’t have to match. They make the perfect souvenir or gift for the unlucky people back home who didn't make it to Rome. You can choose one earring with a Parisian symbol and the other with the Tower of London, for example -even an outline of your favorite pet’s breed with his name below. Ask for Nunzia Biancardi at the Rome store, or contact Viviana direct. She’s in Cortina d’Ampezzo.
Via Belsiana, 4