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The Best in Rome

Rome Shopping: CAMPO DE' FIORI AND THE GHETTO
contributions by Kelsey Lisle and and Christine D. Elliker

Most famous for its open-air fruit and vegetable market, which dominates the piazza in the mornings, Campo de' Fiori changes character after dark when the bars are full. As the night waxes on the crowd gets younger and rowdier, and in recent years there have been problems with drunken brawls and bottle-throwing.   But earlier in the day and into the evening, the zone retains its ancient charm, full of busy shoppers in the mornings, and later in the afternoon, tourists pausing for coffee or a drink, and kids, fresh out of school, pausing for a gelato. The piazza is dominated by a statue of the brooding Domenican philosopher Giordano Bruno, which stands on the spot where he was burned at the stake for heresy in 1600, having first had his tongue nailed to his jaw to prevent him from inciting the crowd with his last words.
The streets leading into the square on all sides are laden with chic boutiques. Via Giubbonari, which runs from Via Arenula is a sort of fashion mini mall. After eight, when the shops close, the street merchants waste no time in setting up their wares, and the shopping continues, with cheap jewelry, scarves and fake designer handbags.


New! Tiger

This large, rambling toy store for grown ups sells an eclectic and colorful selection of items at low prices. Looking for a €7 straw hat? A €3 lunch box? Bathroom accessories?  A folding table? Craft supplies? Oven gloves? Thai crackers? A tablecloth? It's a fun place to browse and pick up that item you never knew you needed.
Piazza Benedetto Cairoli 7/8 (Via dei Giubbinari)
Also at Piazza della Radio 1, Via Tuscolana 1252, Via Tiburtina 423.

52
This classy boutique offers form-flattering dresses and fashion forward shoes in warm earth tones. Carrying a selection of European designer labels.
Piazza del Paradiso, 72
tel. 06 6875775.

Alternative
A sleek shop with plenty of attitude, selling cutting-edge fashions by Michael Kors, Chloé, Catherine Malandrino and Antonio Berardi, among others. Beautifully appointed with a crystal sculpture dominating the front room.
Piazza Mattei, 5 tel. 06 683 09505

Angelo di Nepi
With four shops in Rome, Angelo di Nepi provides some of the most elegant ethnic looks in town, from embroidered silks to beautifully tailored jackets. Check out their windows for ideas on how to put your self together with imagination and style.
Via dei Giubbonari, 28 tel 06 6893006
Also at Via Frattina, 2 (Trident)
Via del Babuino, 147 (Trident)
Via Cola di Rienzo 267/a. (Prati)

Best Seller
This shop carries younger labels such as Guru and Miss Sixty, nicely merchandised with coordinating accessories. Worth a stop to check out the major markdowns in the “Stock House” section at the back of the store, where prices can be 60 percent off and more.
Via dei Giubbonari, 96 tel. 06 681 36040
Also in Piazza della Radio 1 (near Stazione Trastevere, Viale Marconi)


Betulla
Stocking contemporary styles by designers from Holland, Sweden, Finalnd, Denmark, Belgium, Germany and France, with a minimalist-chic edge.
Via Grotta Pinta 38 (across from Teatro Pompeo) tel 06 688 07969


New! Chickensinparadise
Eleonora Milani has assembled a collection of unique clothing, jewelry, perfumes, hats and other accessories, all created by local Roman designers.
Piazza del Paradiso 72, tel 06 682 10034

Etnik
Walk into Etnik and discover a plethora of wildly colorful and eye catching jewelry, scarves, trinkets and acccessories for the home such as curtains.
Piazza del Paradiso, 70
tel 06 6873 426





Gloria Gobbi Atelier

This small shop showcases the most authenic collection of Japanese kimonos, obis, and haoris in Rome. The owner, Gloria Gobbi has immersed herself in the study of Japanese kimono production. Her scholarly conversation is like sitting in on a lesson in Japanese history, etiquette and art.
Via di Monserrato, 43/b tel. 06 681 35876

Les Challes by McQ
The windows may not be enticing, but inside you’ll find a tremendous selection of shawls and scarves, many of them unique to the store, as well as mens ties, handbags, accesories and a smattering of clothing. Look for the shopping carts designed with the younger generation in mind. These are not your nonna’s carelli, but brightly colored wheelies decorated with sequins or enormous flowers. Don’t be surprised if the owners hugely overweight pet rabbit puts in an appearance.
Via Giubbonari, 29 tel 06 686 9044

Momento
This is the shop to find unique pieces to spice up your wardrobe — intricately layered, ruched and gathered skirts, summer dresses, and fabulous coats, as well as unusual handbags, scarves and jewelry. Although most of the merchandise is geared toward the young and trim, for the larger woman, the store carries a selection of interesting, long and loose garments in fun colors, made of wool or corduroy in the winter, linen and cotton in summer. The back room is full of elegant dresses and separates for special occasions.
Piazza Cairoli, 9 (Via dei Giubbonari at Via Arenula) tel 06 688 08157
Also at Via Nazionale 88/f (Monti)

NuYorica
A shoe shop with décor so trendy it could be in New York’s Soho, carrying Chloé. Marc Jacobs and other designer lines, as well as handbags.
Piazza Pollarola, 36-37 tel 06 688 91243

Pandemonium
On two floors, you’ll find a wide selection of jeans by D&G, Girbaud and the Standard, plus jackets, skirts, t-shirts and related fashion items. This is the place for the latest look in young, casual wear for all ages.
Via dei Giubbonari, 104 tel 06 332 20803.
Also at Via Flamminia Vecchia, 720 (Flaminio) Piazza Euclide, 8/9 (Parioli) Viale Europa, 58/60. (EUR)

Pinko
We would be remiss if we failed to offer a few words about the wildly trendy Pinko. There are several branches in the best shopping neighborhoods of Rome, but the Campo de' Fiori store is one of the largest. You know you are in a trend-setting establishment the minute you walk in, from the polished floors to the atmospheric lighting, the minimalist fixtures and the severely chic sales staff. Look for great pants in the latest styles, tops and t-shirts —and the ubiquitous Pinko tote bag. You haven’t been in Rome very long if you havent’ seen someone carrying one.
Via dei Giubbonari, 76/77 tel.06.683 09446
Also at Via due Macelli 92/93/94 (Trident)
Via della Scrofa, 24 (Piazza Nicosia)
Via Cola di Rienzo 121/123 (Prati)
V.le Europa, 48 (EUR)
Via Parioli 91 (Parioli)
Cinecitta shopping center.

Posto Italiano
Although most of the boutiques in this area carry shoes to compliment their fashions, this is the place for a good selection of trendy footwear, including the popular and supremely comfortable Camper line.
Via dei Giubbonari, 37/a

Prototype
From stilettos to hoodies, you can find trendy clothing for men and women, from teens to adults. Carrying name brands such as Converse and Adidas, this friendly store offers great discounts on denim.
Via del Giubbonari, 50
tel 06 683 003.30


Regola 71
Women who are perhaps just a little older and a little wider in the waist, will be relieved to discover Emanuela Corbo’s stylish shop. The look here is modern, very much of the moment but not overly trendy. And she cleverly mixes in a few simple classic pieces with the more fun items, carrying mainly European designers, including Maria Calderare. Among the accessories there is a good selection of purses and bags.
Via dei Cappellari, 71 (corner Via dei Pellegrino) tel 06 683 2169

Oxer
The sought-after Oxer label offers a well-styled collection of sports and active wear for men.
Via dei Giubbonari, 44 tel 06 681 3617






Vic Matie

This shop sells the very stylish Vic Matie line of shoes, some of them very amusing, all of them the latest fashion.
via del Giubbonari 53 tel 06 647 60231

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