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Rome Fashion Shopping:
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The Best in Rome

Rome Shopping:
Department Stores

We've listed easily accessible fashion stores within central Rome. Along the outskirts, the big shopping malls are anchored by mega stores, Panorama, Auchan and Ipercoop, selling everything from groceries to appliances.

The Spanish chain has taken Italy by storm. They now have stores at all the major malls that ring Rome, and three stores on the Via del Corso. The newly opened super-Zara, is the chain's 5000th location worldwide. On the site of the former Rinascente department store, it's a sleek, ecologically-correct five-story showcase, with a children's department on the lower level, a men's department on the top level, and three levels of women's clothing and accessories in between. The merchandise changes constantly, and offers something for every taste and age group, from the mature professional to the hip teen, all at low prices.
Locations on Via del Corso in the Galleria Sordi at Piazza della Colonna
and next door at the Palazzo Bocconi in via del Corso 189
Also at:
Via Tor Vergata at Via Schiavonetti
Porta di Roma Centro Commerciale, Bufalotto
Leonardo da Vinci Centro Commercial, Fiumicino
RomaEst Centro Commerciale (off the 24 towards Tivoli)
Euroma 2 Centro Commerciale (Eur)

La Rinascente
For decades, the Rome branch of this national chain was the grand dame of the Via del Corso, occupying the venerable old palazzo that has recently become the Zara flagship store. There is a new, smaller version now in the Galleria Alberto Sordi, just next door, and a new, large store is currently being readied on the Via Tritone. The store carries such fashion brands as   7 for All Mankind, Burberry, Cachare, Caractère, Class, Roberto Cavalli, and Denim by Victoria Beckham, Diesel, French Connection, Guess, Marc by Marc Jacobs, Chloé and True Religion. Cosmetic brands include Laura Mercier, Ahava, Bulgari, Burberry, Calvin Klein, Chloé, Roberto Cavalli, Clinique, Dior, Dolce & Gabbana, Donna Karan, Estée Lauder, Versace, Giorgio Armani, Gucci, Jennifer Lopez, Lacoste, Lancôme, MAC, Marc Jacobs, Michael Kors, Miss Sixty, Moschino, Ralph Lauren, Stella Mc Cartney and Tommy Hilfiger. Home and decoration brands offered are Alessi, Bellora, Bossi, Carrara, Casapoggesi, Delonghi, Guzzini, Kenwood, Seletti and Villeroy & Boch.
Via del Corso, Piazza Colonna
Also at Piazza Fiume (shown here)
Opening soon: Via del Tritone.
Monday - Saturday, 10 am - 9 pm; Sunday, 10:30 am - 8 pm


With locations throughout Italy, Coin offers a selection of products for men, women and children. Accessories, beauty, home decoration and footwear are the main departments here, all offering prestigious brands. The Cola di Rienzo stores has an in-house MAC cosmetics boutique. Coin is the most upscale of three chains belonging to the same company: Coin, Upim, OVS Industry.
Centro Comm.le ''Cinecittà 2'' - Viale P.Togliatti, 2
Centro Commerciale Porta di Roma - Via delle Vigne Nuove - Loc. Bufalotta
7 Piazzale Appio
Via Cola di Rienzo, 173 (Prati)
A smaller version of the store has just opened in the Stazione Termini, with an emphasis on younger fashions, especially wide selection of trendy jeans. Open non-stop.
Hours: Mon-Sat 10am-8pm Sun 10 am- 1 pm, 4pm-8pm

UPIM ("Unico Prezzo Italiano Milano")One of the first chains of large Italian department stores, offers a wide variety of clothing for the whole family at low prices. There is also a large choice of perfumes. The home department, Upim Casa, offers products for the bathroom, kitchen, dining room and garden furniture, in this section. Nice styles at affordable prices. They chain has recently updated its image with Upim Pop-in-the-City stores, featuring younger and more cutting-edge items at several locations. Stores throughout the city in residential areas.
Via Gioberti, 64 (Upim Pop Santa Maria Maggiore)
Via Ponzio Cominio, 19 (Upim Pop Tuscalano)
Via Enea, 10 (Upim Pop Appia)
Corso Marconi, 259
Via Prati Fiscali, 63
Via Aurelia,1334
Circ. Gianicolense, 78
Monday, 3:30 pm - 7.30 pm; Tuesday, - Saturday, 10 am -7.30 pm
OVS Industry

OVS Industry

A department store that offers contemporary style at low prices. The Baby Angel line, designed by Elio Fiorucci, is aimed at a young audience and offers up to the minute fashion. The extensive children's section offers good quality for the price. There is also a small section of housewares. Located throughout throughout Italy, with stores in Rome's residential neighborhoods and in all the malls.. Recently acquired by the same company that owns Upim and Coin, the chain has updated its image, with a flagship store on the Via del Tritone near Piazza Barberini. Separate OVS Kids stores are now open in the major malls and on the second floor of the Coin store at the Stazione Termini.
172 Via del Tritone, Rome, 00187
Via Tuscolana 893/899
Piazza Vittorio Emanuele 108/112 00198 Roma
Via Tuscolana 893/899 00174 Roma
Corso Trieste 200/226 00198 Roma
Viale Trastevere 62/64 00153 Roma
Tuesday to Saturday, 9 am- 8 pm; Monday 4 - 8 pm

In Rome Now Travel Guide: Shopping in Rome, Italy, Department Stores