philosophy
designers

The Philosophy

If there is a difference between a shop and a space, LUNA & L'ALTRA makes that evident, offering the eye a poetic respite from pervasive consumerism.

Perhaps it’s because the proprietors, Biba and Luigi, know how to give maximum expression to the labels they present in their space —Yohji Yamamoto, Issey Miyake, Martin Margiela, Dries Van Noten, Limi feu, Rick Owens, Haat, Final Home, and others — or because Biba and Luigi, through desire more than need, have chosen to continuously exhibit these giants of fashion and culture in the most beautiful way possible.

Founded in 1983, LUNA & L'ALTRA has represented, and continues to represent exclusively in  Rome, such names as Dries Van Noten and the various lines of Issey Miyake (Pleats Please, A-Poc) —choosing fashions that are always contemporary but never "of the moment,” wedding them to an Italian culture that must be expressed with thoughtful elegance.

And it is not by chance that the two proprietors have adopted two diverse mottoes:
“Dress badly and one sees the clothes. Dress well and one sees the woman.
 – Coco Chanel
“l’eleganza è trasformare la massima espressione dell’essere in apparenza.”
– Jean-Paul Sartre

The Shop
In an art gallery atmosphere created to display the work of great fashion designers, clients are welcomed warmly and offered a coffee. Biba and Luigi have chosen clothing that transcends the seasons, the trends, a woman's size or her age. Concentrating on the work of Yohji Yamamoto and Issey Miyake, they carry a carefully edited selection of pieces from the various lines of the two masters, as well as work by innovative designers such as Rick Owens and Marc Le Bihan from France, Dries van Noten and Martin Margiela from Belgium, traveling as far as Tokyo to consult with the fashion houses, always seeking something new and exciting.

They are the exclusive Rome outlet for the A-poc line by Issey Miyake, ingenious knitwear, made with a specially designed, computer-driven process, which creates a continuous roll of fabric that can be cut at will without unraveling, even by the customer herself. From Yohji Yamamoto, they are among the first in the world to carry the new Coming Soon line, a casual capsule collection, simple but meticulously designed with Yamamoto's unparalleld sophistication.

The shop also carries accessories and small items to complement the clothing, including books, shoes, belts and the DNA jewelry line, designed exclusively for Yohji Yamamoto.

 
The Designers

Yohji Yamamoto
+ Noir
Y's
Coming Soon
Limi feu (exclusive in Rome)

Dries Van Noten
Martin Margiela
Rick Owens
Marc le Bhian
ZUCCa
Final Home

Issey Miyake
Pleats Please (exclusive in Rome)
Fet
A-Poc inside (exclusive in Rome)
Haat
     

 

The Address


Luna & L'Altra
Piazza Pasquino, 76
00186 Roma
Tel: 06 688 04995
Fax: 06 6880 6338
Email: lunaelatra@gmail.com



Open Mondays.
3:30 - 7:30 pm
Tuesdays-Saturdays.
10 am - 2 pm and 3:30 - 7:30 pm
Closed Sundays